I found out yesterday that today was National Coffee Day. I have my grad class on Tuesdays, so I was psyched because I usually go to Starbucks before hand for a drink and hang out reviewing stuff before class. I did a quick google search to find out what the deals for today were going to be and was disappointed there was no deal for Starbucks!!! Free dark roast at Dunkins!? I like Dunkins, but there is a Starbucks right next to the library at school!
I of course then had to find out why Startbucks didn’t have some giveaway or deal and what they did instead really warmed my heart. Starbucks kickstarted their One Tree for Every Bag campaign by giving away one million coffee trees!!! These trees are resistant to the coffee rust that has been plaguing coffee trees in Central America. They are donating $0.70, the price of one tree, to Conservation International for each bag of coffee sold too. These trees will be a huge help to coffee farmers who have aging trees or trees infected with the rust.
If you want to learn more, here is the website for the story on the Conservation International website: Conservation International
Here’s the story on the Starbucks blog 1912 Pike
Would have definitely been nice to get a free Starbucks drink today, but this campaign is pretty amazing too!!! Btw, International Coffee Day is October 1, 2015….this year is the first official one, more free coffee??